WHITNEY MUSEUM / WORLD CUP COLLABORATION

To celebrate the energy of the FIFA World Cup 2026, Rich Tu partnered with the Whitney Museum of American Art, Poster House Museum, and the NYC Mayor’s Office to bring art, soccer, and community together across New York City.

Inspired by the official NYNJ Host City Poster, Rich created a free, bilingual activity guide inviting people of all ages to explore creativity, culture, and team spirit—with completed guides unlocking free admission to the Whitney. Distributed across all five boroughs, the project extends the excitement of the World Cup beyond the stadium and into the streets, neighborhoods, and cultural spaces that make New York unique.

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Whitney Poster Collaboration RichTu Spreads
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Whitney Poster Collaboration RichTu Wheatpasting